PDA Intelligence
The data behind driver retention
People focused is how we work. Data driven is what you get. PDA Intelligence turns thousands of driver conversations into trends, benchmarks, and resources that help trucking leaders make better retention decisions.
Featured Whitepaper
The Real Cost of Driver Turnover
A clear-eyed look at what turnover actually costs a carrier — beyond the obvious recruiting spend — and the retention levers that move the needle most. Built on PDA's frontline driver data.
Free PDF · Replace with your gated-download link.
PDA Intelligence Report
Resource Library
Tools and reading for trucking leaders
Cost of Turnover Calculator
Estimate what driver turnover is costing your fleet each year, then see what a 10-point improvement could return.
Run the numbers → PODThe Resource Podcast
Conversations on retention, recruiting, and the people side of trucking from the PDA team and guests.
Listen now → NEWSPDA Intelligence
Retention data and trends delivered to trucking leaders on a regular cadence.
Subscribe → PAPERThe Real Cost of Turnover
Our featured whitepaper on the true cost of losing drivers and how to keep more of them.
Download → DATAData Download
Latest driver recruiting and retention data.
Download → SRVYDriver Survey
Results and insights from our truck driver survey.
View Survey →FAQ
PDA Intelligence, answered
PDA Intelligence turns real driver conversations and feedback into actionable insights about driver retention and the driver experience. By analyzing what drivers are saying across thousands of conversations, PDA identifies trends, emerging issues, and retention risks that help trucking leaders better understand what’s happening across their driving workforce—and where they may need to act.
PDA Intelligence reports and driver retention insights are available here on our website and through PDA’s LinkedIn page. We regularly publish insights based on real driver feedback to help trucking leaders understand emerging trends, changing driver sentiment, and the issues influencing driver retention.
Yes. PDA’s whitepaper and PDF resources are free to download. They cover the true cost of driver turnover and what actually keeps drivers in the seat.
You can estimate your company’s driver turnover cost by multiplying the number of drivers you lose annually by the estimated cost of each driver loss. PDA estimates that cost at approximately $12,799 per driver, including recruiting, onboarding, training, lost productivity, and other operational impacts. Use PDA’s Driver Turnover Cost Calculator to estimate what turnover may be costing your company—and what improved driver retention could be worth.
Want this reporting on your own workforce?
PDA can manage driver feedback for your carrier and deliver the visibility your leadership needs.
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